Small-Medium Enterprise Data Survey
Complete the survey to see the data-readiness of your business AND receive a free Ebook: "FOUR Steps to Data Driven Outcomes"1. What is your company name? (Optional, not shared with any 3rd party)
2. How many employees does your company have?*
3. Describe your primary business sector or industry.*
4. Does your business collect digital data? (Orders, receipts, reviews, website visits, etc.)*
More than 3/4 of all UK businesses collect data
Source: Uk Business Data Survey
5. Do you use collected data to improve business operations?*
A business' transaction/order history, website, social media, online reviews and customer feedback are all potential data sources waiting to be mined for insights.
6. If yes, describe how the data is used.
7. If not, what is preventing you from using collected data for decision-making? (Select all that apply)
8. Is your business interested in using data to drive decision making?*
9. What are your main sources of new prospects? (Select all that apply)*
10. What is your main source of revenue / new business?*
11. How do customers place orders and/or pay for services? (Select all that apply)*
12. As a percentage of maximum capacity, how busy are your business resources currently?*
13. Does your business have a website?*
14. How many visitors does your website / funnel get per month?
15. Do you measure the success rates of your websites / funnels / marketing / ad campaigns?*
16. Do you measure other conversion success rates in your business? (For example in person sale vs. 'just looking' sales)*
17. Does someone in the business check / process customer feedback? (Google, Website, TrustPilot, Facebook comments / reviews, etc.)*
18. Is customer feedback used to make operational decisions?*
19. Does your business plan strategy in advance?*
20. Does your business use any software for daily operations?*
21. Is logistics and procurement an essential part of your business operations? (e.g. supermarket ordering enough food to meet demand while minimizing waste)*
22. What is the biggest challenge you face as a business?*
23. Define your business' Mission and Vision*
24. Did you know that most commonly collected data in businesses can easily be used to solve and optimize ALL of the challenges and operations described in this survey?*
25. Before taking the survey, how likely were you to implement a data driven approach to business?*
110
Selected: 1
26. And after, now how likely are you to implement a data driven approach?*
110
Selected: 1